Feb 13, 2025
5min read

Authors
Kaushik Subramanian
Sandra Malmberg
Alexandre Pons
Hampus Särnbratt
Alexander Fred-Ojala

Filip Stål (CTO), Philip Andersson (CEO), Jonathan Andersson (COO)
The accounting industry is at a breaking point. 75% of CPAs in the U.S. are eligible for retirement, and fewer accountants are entering the field. At the same time, demand for accounting services is growing rapidly. The result? An industry struggling to keep up, relying on outdated tools and inefficient processes.
Enter Bluebook: the AI-powered accounting co-pilot that transforms research, reporting, and advisory into an automated, intelligent system.
Built for Accuracy, Speed, and Scale
Accountants are already experimenting with AI, but generic tools like ChatGPT fall short — lacking regulatory context, company-specific insights, and structured responses. Bluebook is purpose-built for accounting, delivering:
✅ Fast, accurate research: Cutting down the 10–40% of time accountants spend searching for answers✅ Automated reporting: Generating structured, reliable financial statements effortlessly✅ Future-ready AI advisory: The first step toward a self-driving accounting system
Starting with its accounting research co-pilot, the company is unlocking a massive $80bn market by systematically automating key accounting workflows. In just a few months, Bluebook has secured 20+ pilots and is already working with 8 of the top 10 accounting firms in Sweden. The demand for AI-native accounting solutions is clear — Bluebook is building what the industry needs next.
Why EQT Ventures is Backing Bluebook
Within hours of our first meeting with Bluebook, we had a term sheet signed. We knew from the first meeting that the founders were on to something big and we knew the industry was ready.
Founded by Philip Andersson (CEO), Jonathan Andersson (COO), and Filip Stål (CTO), Bluebook is led by a sharp, execution-focused team with deep expertise in AI, accounting, and fintech. Their ability to ship fast and secure high-caliber partnerships early on sets them apart.
At EQT Ventures, we invest in founders who don’t just follow trends — they build the future. Bluebook is tackling one of the biggest pain points in finance head-on, and their AI-first approach will define the next era of accounting. With strong market pull, a high-speed team, and a clear vision, we’re all in.
Every accountant we spoke to told us the same thing: they already use AI tools like ChatGPT, but they don’t fully trust them for financial queries. Bluebook fills that trust gap by grounding its responses in verified sources.
Bluebook’s CEO, Philip, is the kind of founder we love to back. A relentless builder, the team had already shipped a working product on weekends and evenings before they even went full-time. When we talked to their early users, we heard nothing but praise: “They ship insanely fast.”
Join the AI Accounting Revolution
We believe Bluebook isn’t just another AI-powered tool — it’s a foundational layer for the next generation of accounting firms. Today, it is a research co-pilot. Tomorrow, it will be an autonomous financial advisor. We’re thrilled to be part of the journey and can’t wait to see what Philip and his team build next.
If you’re an accountant drowning in complexity, Bluebook is your way out. And if you’re an investor watching this space — keep an eye on them. This is just the beginning.
Philip Andersson (CEO) brings extensive expertise in product and engineering, with leadership experience at Viaplay, Mindler and Epidemic Sound. His entrepreneurial journey started at just 17, including the successful launch of a software consultancy.Jonathan Andersson (COO) has a deep background in accounting and FinTech sales. A former accountant who understands the industry’s challenges firsthand, he built an accounting firm on the side while refining his expertise in GTM at Quartr and Bambora.Filip Stål (CTO) has been forging his own path in tech. With a Physics degree from KTH, he gained a solid foundation in problem-solving. During his time at university, he worked at several startups in Stockholm, delivering AI solutions to both new ventures and established fintech companies.