Hospitality is one of the world’s largest and most enduring industries, and yet, much of its core technology remains fragmented, legacy-bound, and fundamentally misaligned with how modern hotels operate.

That’s why EQT Growth is proud to lead Mews’ $300 million Series D investment, backing a company that is helping to redefine what a modern hospitality operating system looks like, and proving, at scale, that cloud-native and AI-enabled software has the potential to unlock a new level of performance for hotels around the world.

This investment values Mews at $2.5 billion and represents an important milestone in the company’s journey to become the global standard for hospitality technology.

A Company Scaling and Executing on Multiple Fronts

Founded in 2012 and headquartered in Amsterdam, Mews has delivered on one of the most ambitious scale-up plans within vertical SaaS by expanding across geography, customer segment, and product scope at the same time - a combination that is difficult to pull off, and rare to see executed well.

1. Geographic expansion
Mews has built a genuinely global footprint, now serving more than 15,000 hotels, with 132,000+ monthly active hoteliers across 85 countries. What is particularly notable is the quality of this expansion: the business has moved beyond being a European success story and established meaningful traction in the U.S., the world’s largest and most competitive hospitality market.

2. Moving up-market
Mews started by winning independent and boutique hotels, but over time has made considerable product and people investments in order to serve increasingly complex operators. Today, the platform is seeing strong adoption among some of the world’s leading mid-sized and large hotel groups, supported by clear wins with customers such as Best Western, Choice Hotels, and Magnuson. Over the past several years, market feedback has consistently validated Mews’ ability to support multi-property operations, centralized reporting, and scaled deployments.

3. Expanding into an end-to-end hospitality operating system, underpinned by AI for the future
In parallel, Mews has deliberately broadened its product scope from a modern cloud PMS into a full hospitality operating system. Through a combination of organic product development and disciplined M&A, the company is expanding into payments, revenue management, POS, housekeeping, analytics, and guest-facing workflows. Importantly, these capabilities are not stitched together as loose add-ons; they are integrated into a cohesive and API-first platform. Sitting at the core of hotel operations with access across multiple hotel systems has also enabled Mews to build a unique semantic layer by ingesting and normalizing fragmented data sets. This data foundation allows Mews to build AI Agents that are reliable and can make autonomous decisions across functions such as revenue optimization, operations and concierge. 

Performance That Matches the Vision

In 2025 alone, the company delivered:

• 42.3 million checked-in reservations, of which 3.2 million via Mews Kiosk

• Platform Transaction Volumes of almost $20 billion

• Gross revenue exceeding $350 million 

• Accelerating SaaS gross profit growth to 55%

• Created more than half a billion ($537 million) in additional revenue for hoteliers through its proprietary Mews Spaces feature, powered by over two million non-room reservations

This level of scale places Mews among the leading vertical SaaS platforms globally to have successfully integrated software, payments, and AI into a single, mission-critical operating system.

Why EQT Growth Invested

At EQT Growth, we invest across multiple archetypes. One of them is companies that evolve into category-defining platforms and systems of record for large, global industries—an ambition Mews is increasingly realizing within hospitality. Mews stands out for three reasons:

• A structural market opportunity: Hospitality is massive, global, and under-digitised, with legacy systems holding back innovation, guest experiences and profitability.

• A product-led winner: Mews is consistently recognised by customers as the #1 PMS globally, reflecting strong real-world product adoption and satisfaction.

• An AI-driven roadmap and organization: Mews is embedding agent-driven systems across its platform to automate workflows, reduce staff cognitive load, and enable real-time operational intelligence, setting a new bar for what hospitality software can do.

This investment comes shortly after Mews’ acquisition of DataChat, a leading generative AI analytics platform, further strengthening its position at the intersection of hospitality, data, and automation. We believe Mews is not just upgrading hotel software, it is helping redefine how hotels operate.

Powering the Next Phase of Growth

With EQT Growth’s support, Mews will accelerate investment across three key areas:

• Artificial intelligence: Deploying intelligent agents across operations, revenue optimisation, and guest interaction.

• Fintech capabilities: Scaling Mews Payments to embed commerce directly into hotel workflows alongside multiple other embedded fintech products, including Dynamic Currency Conversion, BNPL and others.

• International expansion: Deepening presence in North America and Europe while entering new markets globally.

Hospitality is fundamentally about experiences, but behind every great experience is an operational engine that must work flawlessly. Mews is building that engine for a new era: cloud-native, AI-driven, and designed to help hotels operate at the next level.

We are excited to partner with founders Richard Mews, Matthijs Welle and the Mews team as they continue to shape the future of hospitality.